Campaigns
Create and manage email marketing campaigns with engagement tracking.
Overview
The Campaigns page allows you to create, manage, and track email marketing campaigns. Connect your email accounts, build campaigns, and monitor engagement in real-time.
Dashboard Metrics
| Metric | Description |
|---|---|
| Emails Sent | Total number of emails sent |
| Open Rate | Percentage of recipients who opened your email |
| Click Rate | Percentage of recipients who clicked a link |
| Reply Rate | Percentage of recipients who replied |
Connecting Email Accounts
Before sending campaigns, connect your email account:
- Click the Email Accounts tab
- Click Connect Account
- Choose your email provider:
- Gmail
- Outlook
- Yahoo
- SendGrid
- Mailgun
- AWS SES
- Complete the authentication flow
- Your account appears in the connected list
Creating a Campaign
- Switch to the Campaigns tab
- Click New Campaign
- Configure your campaign:
- Campaign Name — Internal name for reference
- Subject Line — What recipients will see
- Email Content — Your message body
- Recipient List — Upload or enter manually
- Preview your email
- Schedule for later or send immediately
- Click Launch Campaign
Managing Campaigns
From the Campaigns tab, you can:
- View active and completed campaigns
- See engagement metrics per campaign
- Pause or edit running campaigns
- Duplicate successful campaigns as templates
- Delete campaigns you no longer need
Tracking Engagement
Monitor campaign performance in real-time:
- Opens — See when and how many times emails were opened
- Clicks — Track which links are getting attention
- Replies — View and respond to incoming replies
- Bounces — Identify undeliverable addresses
- Unsubscribes — Track opt-outs
Email Best Practices
- Personalize — Use recipient names and relevant details
- Clear subject lines — Make them specific and compelling
- Mobile-friendly — Most emails are read on mobile devices
- Call to action — Include a clear next step
- Test first — Send test emails before launching
Next Steps
- Set up phone outreach — Complement emails with calls
- Connect integrations — Sync with your CRM
- View best practices